Frequently asked questions


What's the HonestOpinion promise?

Something you need to know...

We will never:

  • share your material outside of HonestOpinion/ Kanso; or
  • sell your data to a third party

We will contact you at your email address to let you know when your honest opinion is ready. We may also contact you for feedback on our service.

If you should ever need to get in touch, send us an email at:


Why should I listen to your opinion?

A good question. We provide a truly honest opinion, with no hidden agenda. Our panel consists of a seasoned team of CEOs, CTOs, angel investors, successful entrepreneurs, and product builders.

We’ve been building our own ventures for over 20 years now and supported hundreds of other people and teams. Collectively, we’ve created businesses worth over $1B dollars.

It’s a very hard skill to look impartially on your idea and plan and make sure you are building something that people want, and doing so in the right way that saves you wasting money and your time. Friends and family will often tell you what you want to hear or you participate in a psychological principle called “Cognitive Bias”, where you listen to feedback from multiple sources but only “hear” and process the ones that fit your internal narrative about what you believe.

This often leads to a business going to market too early, trying to build something that people don’t really want, or doing so with the wrong approach. We hope that by looking at the feedback objectively, you may reduce your risks and increase your chances of success.


How is it free and what's in it for you?

HonestOpinion is paid for and managed by the team at Kanso. We are a commercial organisation that supports startup founders, enable founders get to market faster, cheaper and with a higher chance of success. We provide part-time CTOs, CPOs, and multidisciplinary agile product delivery teams.

HonestOpinion is our way of 'giving back' to the startup community and to help more founders to start off on the right foot. Our panel beleive in this approach and have agreed to give their time on a pro bono basis so that each founder can benefit from their experience.

Many of our customers have found the feedback to be very valuable, and have request a second review. Our panel give their time for free, so we are limited to providing one free panel review per startup.

We are very happy to help you further, but we are unable to do so without a charge to cover some of our costs. If you wish to have a second review, or indeed would like some one-to-one support, you can enquire about this at


How do I know you’ll keep everything confidential and not try and steal my idea?

We take this very seriously and any idea, plan, or presentation that you send to us, is treated with the utmost confidentiality. We never share anything outside of HonestOpinion without your explicit consent. We store files only temporarily while we’re providing advice or an opinion, and we delete everything after our communication with you has reached its conclusion.

As any successful founder or investor will tell you - the value is in the execution, not the idea. In fact, it’s pretty much the case that there are ten people who have had the same business idea as you at this precise moment in time - but only one of them will take the leap and execute it and seek the support they need.

We also believe firmly in maintaining our reputation and integrity above all else. This is vitally important in the sector we operate in and we would never do anything to jeopardize that. If we ever felt there was a conflict at any stage - we would immediately let you know and resolve it.


What should I send to you?

Think of us like a VC. We need enough to understand the key parts of your idea, plan, or business, but not so much that we lose interest. Mostly, that means a pitch deck.

We only accept PDF files - most presentations and decks can be exported as PDF and keeps our services secure.

Please no napkin drawings though - while they’re great, they don’t give us much to work with and you’ll get a simple rejection note. It’s polite, but not what you want.

Just remember - PDFs only.


I haven't received my feedback yet. Where is it?

Our panel aim to review your submission within the wait time you would have seen on your submission form.

In the unlikely event that you have waited longer, please be patient.

Remember that this is a free service and the HO panel review in their spare time. It will hopefully be worth the wait.